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Showing posts from August, 2009

Types of Bad Link Building : Borrowing, Begging, Bartering, Bribing and Buying

Even though this information has been read by thousands of people, it still hasn't been read [or understood] by enough people.

Do you know? A week doesn't go by without someone asking me whether they should pay a company to build links the wrong way.

So, what's the wrong way?

Borrowing
I guarantee that someone will leave a comment on this post with a link to their website in the body of their comment. Here's an example.










This is borrowing links.

Many blogs allow commenters to insert links into the body of their comments. Many don't.

So, these link borrowers also resort to inserting their keywords where their name is supposed to go. I wrote a controversial post about this bad practice previously, "Why Leaving Comments is Not a Link Building Strategy."


Our blog software's spam filter catches many of these comments. Yet not every site has spam filters in place, and many people automate or just cut and paste such comments all over the web. This is borrowing a…

Firefox will move to Mobile Cell Phones

Most tech enthusiasts have wondered why web browsers on mobile phones suck so much. Mozilla Foundation CEO Mitchell Baker has been thinking about it too, and looking at how Firefox can be ported to mobile platforms.
Most tech enthusiasts have wondered why web browsers on mobile phones suck so much. Mozilla Foundation CEO Mitchell Baker has been thinking about it too, and looking at how Firefox can be ported to mobile platforms.

Dan Warne (APC): Something I wanted to ask about is one area that Firefox hasn't seemed to have delved into much is putting Firefox on mobile devices and Opera obviously has a pretty good spot in that space and even Microsoft to an extent. Is there any move in that direction?

Mitchell Baker: Yes it is a long‑term move though -- it is not in the next weeks or months. The Mozilla Foundation's mission in life is to improve Internet experience and that is increasingly on devices other than PCs. If we're not there then we won't be able to live the kind…

How to Check if Your Images Appear on Google Image Search

Bloggers and webmasters know that every single visitor helps to build up traffic, right? If that is the case, you should make sure that Google is correctly indexing your images, and that people searching for related image terms will have a chance to visit your blog.

Here is a quick check that you can perform to find that out. Just head to Google, and click on the “Images” link on the top left corner. That will take you to the Image Search. Now you just need to type on the search bar “site:yourdomain.com“. This quiery will filter only the results coming from your site.



















If your images are getting indexed correctly by Google you should be able to see a whole bunch of them on the search results.
If, on the other hand, your images are not getting indexed by Google you will just see a “Your search did not match any documents” message.

The most common cause for this problem is a flawed robots.txt file (read “Create a robots.txt file” for an introduction to it).

For example, I used to have a “Di…

How Google Ranks Blogs

Google Blog Search is a new tool that is gaining popularity on the Internet lately. The Blog Search might also be a good source of visitors if your blog rank on the first positions for specific keywords, but what factors does Google take into account to elaborate the search results?

The “Seo by the Sea” blog has an interesting article analyzing a new patent from Google that contains some indicators about the positive and negative factors affecting blog ranking, check it out:

Positive Factors:

Popularity of the blog (RSS subscriptions)
Implied popularity (how many clicks search results get)
Inclusion in blogrolls
Inclusion in “high quality” blogrolls
Tagging of posts (also from users)
References to the blog by sources other than blogs
Pagerank

Negative Factors:

Predictable frequency of posts (short bursts of posts might indicate spam)
Content of the blog does not match content of the feed
Content includes spam keywords
Duplicated content
Posts have all the same size
Link distribution of th…

Twitter Search to Become Real Search like Google?

Tweefind Applies Google Magic to Twitter Search








Remember how GoogleGoogle reviews conquered the world of search? They figured out a way to tell which web sites are more important than others, by judging how many links are pointing to them, and called it Google PageRank (it’s a bit more complex than that, but it was one of the key parts of Google’s search algorithm).

Now, Tweefind is doing something similar for TwitterTwitter reviews. It’s a Twitter search engine which returns results based on rank, hopefully returning more relevant results and users on top.

Rank is calculated through several parameters. Creator of Tweefind, luca Filigheddu, lists them:

# followers
# following
# of tweets
# of RT he/she receives
# of replies
# of distinct users who reply
# of distinct users who retweet
# of RT he/she makes
# of links the user shares

This approach raises some interesting questions. Are Twitter users with more followers, tweets, replies or retweets more relevant in the context of real time one-to-…

Why does Google Ranking Results keep changing?

Why does Google keep changing what websites have to do to be ranked #1?

If you think about it, the answer is obvious. In olden times (a few months ago) what you had to do to be ranked near the top of Google for a keyword phrase was getting to be pretty well know.

Just follow a few basic rules about keyword density, put keywords in headlines and in bold text and get a few friends to link to you and your site could show up near the top.

As more and more people learned to do this, Google found that the "most optimized" and NOT the "most relevant" websites were showing up at the top.

If Google couldn't deliver "relevant" information, soon no one would be using them for searches. So Google changed many of the rules.

Google will continue to change the rules to keep people from learning how to make their non-relevant websites show up high in the rankings.

The trick is to learn what works before the masses learn it and then be ready to change first when a technique…

SEO Websites That Should Blatantly Have Higher PageRank Scores

1/ In my honest opinion SEOmoz.org should have a PageRank score of at least 7/10 on its homepage. There are 156,000 organic links pointing to it and the SEOmoz.org domain has 1.8 million links in total including link from places like the New York Times and the BBC – the kind of links you drool over. SEOmoz haven’t cheated the system, they got those links because they are incredible at what they do, so why are they not getting the PageRank they deserve?


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2/ Next up is SEO Book, another website that should have a PageRank 7/10 on its homepage, but it doesn’t because someone at Google thinks we need to be kept in check. The site has a similar link profile to SEOmoz with 176,000 links pointing at its homepage and there are about half a million links pointing to the SEOBook.com domain in total including dream links from places like The Guardian and the Wall Street Journal.


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