Keyword Research Strategy - How to Research Your Keyword Using Tools

How to Research Your Keyword Context
Keyword research posts are numerous, however it is seldom brought to attention that it is not enough to just determine keyword phrases that people use to search for your topic. What else should be researched is your core term environment. What do I mean by that?

Words cannot be viewed in isolation. Words are only single units that build sentences and phrases. By looking at word units and phrases in isolation, we miss a huge part of the whole picture. How can keyword context be helpful?

*Explore neighboring terms (get a deeper understanding of the niche);
*Make your writing richer and more varied (and thus end up targeting more words);
*See the words in live context (create timely content that will be interesting to people, “speak the language of your audience”).
Let’s have a look at a few tools you can use to figure your core term context.

Research the SERPs context:
SenSebot offers a semantic analysis of Google SERP and creates a summary of it as well as its tag cloud. It also works for Google news.

Search Cloudlet is a FireFox addon that extracts words from search snippets and creates a tag cloud containing most frequent terms on each SERP. With it you will be able to see most common words that neighbor your search term in search results. If you set Google to return 100 results per page, you’ll give the tool more data to analyze and thus get more accurate tag cloud.

Urban dictionary is another user-generated site where you can find related tags for any term. It is especially useful if you need to research relaxed, slang environment.


Google sets tool lists related terms for the set of words you provide. It is essential to keep in mind what is meant by “related” here. Google sets’ technology is primarily about analyzing web lists: words that often appear within or tags or in comma-separated lists should be related. This can be applied to countries or colors, for example.
Naturally, each further word in the set influences the results returned (thus, red / green (colors) and red / green / spring (nature, seasons, joy) sets are completely different).

You can also use Twitter-based search tools - my favorite one is TwitScoop. It shows recent discussions and also graphically represents the term popularity: