Link Building to Increase Website Traffic

How to Increase Website Traffic
Do you offer free promotions and monthly contests for new members? No matter how many bells & whistles your site has, all of this is virtually worthless if you cannot drive traffic to your website. Building links to your website is one of the smartest things a webmaster can do to establish a solid web presence. You will have direct traffic as a result of people clicking on the links, and indirect traffic from partner sites with higher rankings at the major search engines.

As you might already know, Google uses a system called link popularity and link reputation to determine a site's relevance and position in the search rankings. The mantra stands: the more links you have leading to you on other web pages, the higher your site’s ranking. Link reputation, on the other hand, means how important the incoming links are to your webpage. If you have your website link at a Professional Dog Trade Show site with 200,000 monthly visitors, you will have a higher link reputation than if you had it posted on Sally's Personal Dog Page with 10 visitors a month. In essence, the more traffic your "affiliate" sites have, the more illustrious your link reputation and the higher rankings you will achieve.

Posting your links to any website is not the premise here. Since search engines decipher from the most relevant results, websites with your link must be on the same topic of interest as yours. Suppose Bill Smith searches for "Ultimate Championship Fighting". The first group of relevant sites would be the one with the most links from sites about Ultimate Fighting. Plus, it is not often you see a Woodworking site linking to a Porsche appreciation page. Optimizing your website with the keywords Ultimate Championship Fighting and affiliating with related fighting pages will nail you a lot more traffic, leading to higher link popularity. So go ahead - become affiliated with related websites (preferably the highest ranking ones if you can) and get your link posted on their pages for higher traffic.