Why and How does a Blog Help SEO?

Why and How does a Blog Help Search Engine Optimization?

Let me begin by saying you should never blog just for the search engines. What I mean is, if you're going to start a blog, you should do for business and communication reasons, not for SEO reasons.

With that said ... yes, blogs do help with search engine visibility! A blog, or web log, is an online journal you can post content to quickly and easily.

While blogs used to be primarily kept by individuals (as online diaries), they have come into their own as business and marketing tools.
By default, blogs do many things well that can help them earn search engine ranking. In many cases, blogs can achieve solid ranking faster than regular websites. A blog is easier to publish than a regular website, so you can post content to it more often. SEO brings success on blogs because Search engines like websites with frequently updated content and blogs can be updated unlike other websites.

To summarize.. A blog is a great thing to have if you’re focused on SEO. A blog can be used to help a main website rank better in search engines simply due to increasing inbound links. Secondly, a blog is a natural inbound link magnet itself. Thirdly, a blog provides users with excellent publishing tools to write and format content in a search engine friendly way. All in all, if you have a website, it would be an excellent idea to also have a blog, covering a relevant topic to your main site. Doing so could be the difference of your site landing on page one, or page doesn’t matter.